Cyber Sale: $99
TL;DR: “Building and maintaining a brand is about keeping promises over and over again.”
Why this course?
This course is for you if you struggle with your brand and have had issues such as:
- Poor Positioning: Your audience does not understand what you stand for
- No Alignment: Everyone talks differently about your brand
- No Blueprint: Creation and execution of marketing activities is time-consuming and prone to errors
Why should you listen to me?
My team and I built a remote-first business from idea through exit. 🏝️
The Brand Pyramid was the highest-leverage framework in our toolbox.
This is the course I wish we had many years ago.
Your Transformation: Learn the Fundamentals of Brand Strategy
Learn the secret tool of world-class brands: the Brand Pyramid
100% actionable. No B.S. 🎉
This is an example of Stripe's Brand Pyramid 👇
You will learn how to analyze brands according to this structure and how to build your own fully-aligned brands.
This self-paced course can be completed in 5 hours.
This is ideal to get up to speed with fundamental marketing concepts.
- Branding Basics: Understanding the core concepts
- Common Problems: Identifying issues with your branding
- Best-Practices: Learning tactics and processes from the best
- Brand Pyramid Framework: Structuring brand strategy
This is where the real action happens. I'll show you how to use the brand pyramid excel template to analyze and build brands.
- Video Case Study 1: Startup branding (1 product) [52 minutes]
- Video Case Study 2: Company branding (3 products) [58 minutes]
- Video Case Study 3: Group branding (3 sub-brands + n products) [35 minutes]
- Video Case Study 4: Personal Branding (1 personal brand) [34 minutes]
This workshop includes hands-on exercises, so you can build a solid understanding of brand strategy.
If you're not 100% satisfied with the purchase, or it's not what you were expecting, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.
What others say 💜
"The brand pyramid framework is like a Swiss army knife for brand strategy: clear, well-structured, useful. It helps me to summarize the basic ideas of my client's brands on one page."
My goal is to give you all the tools and insights for you to build and maintain successful brands. 🧰
If you have questions, please ping me via twitter (@artlapinsch) or contact me via my website (artlapinsch.com/about)
Available to stream instantlyWatch link provided after purchase
Learn a hands-on approach of building and maintaining a successful brand. 🧰
- Learn a hands-on approach of building and maintaining a successful brand. 🧰