Profile PictureArt Lapinsch

Fundamentals of Brand Strategy

10 ratings

Cyber Sale: $99 $225

TL;DR: β€œBuilding and maintaining a brand is about keeping promises over and over again.”



Why this course?

This course is for you if you struggle with your brand and have had issues such as:

  • Poor Positioning: Your audience does not understand what you stand for
  • No Alignment: Everyone talks differently about your brand
  • No Blueprint: Creation and execution of marketing activities is time-consuming and prone to errors


Why should you listen to me?

My team and I built a remote-first business from idea through exit. 🏝️ 

The Brand Pyramid was the highest-leverage framework in our toolbox.

This is the course I wish we had many years ago.


Your Transformation: Learn the Fundamentals of Brand Strategy

Learn the secret tool of world-class brands: the Brand Pyramid

100% actionable. No B.S. πŸŽ‰

This is an example of Stripe's Brand Pyramid πŸ‘‡

You will learn how to analyze brands according to this structure and how to build your own fully-aligned brands.

This self-paced course can be completed in 5 hours.


This is ideal to get up to speed with fundamental marketing concepts.

  • Branding Basics: Understanding the core concepts
  • Common Problems: Identifying issues with your branding
  • Best-Practices: Learning tactics and processes from the best
  • Brand Pyramid Framework: Structuring brand strategy


This is where the real action happens. I'll show you how to use the brand pyramid excel template to analyze and build brands.

  • Video Case Study 1: Startup branding (1 product) [52 minutes]
  • Video Case Study 2: Company branding (3 products) [58 minutes]
  • Video Case Study 3: Group branding (3 sub-brands + n products) [35 minutes]
  • Video Case Study 4: Personal Branding (1 personal brand) [34 minutes]

This workshop includes hands-on exercises, so you can build a solid understanding of brand strategy.

Refund policy

If you're not 100% satisfied with the purchase, or it's not what you were expecting, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.

What others say πŸ’œ

"The brand pyramid framework is like a Swiss army knife for brand strategy: clear, well-structured, useful. It helps me to summarize the basic ideas of my client's brands on one page."

- Finn Bohn (Freelance Creative Strategist)

My goal is to give you all the tools and insights for you to build and maintain successful brands. 🧰


If you have questions, please ping me via twitter (@artlapinsch) or contact me via my website (

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Learn a hands-on approach of building and maintaining a successful brand. 🧰

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Fundamentals of Brand Strategy

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